How to Write a Case Study Assignment (Structure + Tips)

Case study assignments test whether you can apply theory to a real situation. Examiners reward clear analysis and practical recommendations — not long retelling of the case.

Before you write

1. Read the case twice: first for the story, second for facts, numbers and problems.
2. Underline the main problem and its symptoms.
3. Read the assignment question and marking rubric carefully.

Standard structure

1. Introduction — the organisation, the situation and what the report will do (a short paragraph).
2. Problem identification — the core problem and the symptoms, supported by facts from the case.
3. Analysis — apply relevant models: SWOT, PESTLE, Porter’s Five Forces, the marketing mix, motivation theories and so on.
4. Alternative solutions — 2–3 realistic options with pros and cons.
5. Recommendation — the best option and why.
6. Implementation plan — who does what, when, and with what resources.
7. Conclusion.
8. References.

Tips for higher marks

• Use theory to explain, not just to decorate — say what the model shows about this case.
• Support claims with evidence from the case and from academic sources.
• Keep recommendations specific and realistic (budget, timeline, responsibility).
• Use headings and short paragraphs.
• Reference correctly in the style your teacher asks (see our APA guide).

Common mistakes

• Retelling the whole case instead of analysing it.
• Recommendations that do not solve the identified problem.
• No references, or only websites.

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